About this site

This site explains out-of-home advertising from the perspective of inventory that moves. It is operated by Firefly, an out-of-home media operator, and edited by Melih Koray. It is written for advertisers and media buyers, and it publishes no pricing.

Who runs it

Operated by Firefly. Firefly operates digital screens and wrapped vehicles as advertising inventory across US markets. That is a commercial interest, and stating it up front is the point of this section — you should know who is telling you things before you decide what to do with them.

Editorial responsibility sits with Melih Koray, Marketing, Firefly. Every page carries that name. There are no invented author personas on this site and no fictional research body behind any figure.

Who it is for

Advertisers, brand marketers, media planners and agencies — people deciding where a budget should go.

It is not for drivers looking to earn money from their vehicle. That is a common reason people arrive at a page with "car advertising" in the domain, so it is worth being blunt: there is nothing here about driver sign-up, driver pay, or how much you can make with a wrapped car. No page on this site covers it.

How it is edited

• Every statistic carries a named source and a date. If a figure cannot be traced to a publisher, it does not get published. Where the industry has no reliable number, the page says so rather than estimating one.
• No pricing. Firefly prices per campaign and publishes no rate card, and this site does not attribute any rate, CPM or minimum budget to Firefly or anyone else. Where cost is unavoidable as a topic, it is described structurally.
• Photographs, not renders. Every image of a campaign on this site is a photograph of a placement that ran. The industry norm is composites and mockups; this is a deliberate departure from it.
• Corrections are made in place. Pages carry a published date and are updated when something is found to be wrong.

What the archive is

The campaign archive holds 3,783 photographs of out-of-home placements covering 603 brands across 21 US markets between 2020 and 2026. They are records of campaigns Firefly operated.

They are published as evidence — of what formats look like in the field, and of where formats have actually run. They are not an inventory list, not an availability claim and not an offer. 459 frames have a source date that does not parse cleanly and are shown without a year rather than with a guessed one.

What this site does not cover

Deliberate gaps, so you do not waste time looking:

• Driver and vehicle-owner earnings programmes
• Rate cards, quotes and price lists
• City-by-city landing pages
• Vendor rankings and "best of" lists

Getting in touch

Corrections, questions about methodology, or a campaign brief — see contact.