Terms

Everything here is published for information. Nothing on this site is a quote, an offer, a price list or a guarantee of availability, and the campaign archive is evidence of what has run — not a claim about what can be booked today.

Information, not advice

Pages describe how out-of-home advertising works in general terms. They are not media planning advice for your specific campaign, and no page accounts for your market, budget, timing or regulatory situation. Decisions made on the basis of what you read here are your own.

No pricing, no quotes

This site publishes no rate card and attributes no rate, CPM or minimum budget to Firefly or to any other operator. Where a third party's published figures are referenced, they are market-level ranges compiled from named, dated sources. Ranges are not quotes. They are not the rates of any single network, including Firefly. Get a written quote before committing budget.

The campaign archive

The archive holds 3,783 photographs of campaigns operated by Firefly. Two things follow from that:

• Counts are documented frames, not inventory. A number in the format-by-market table means this archive contains photographic evidence that the format ran in that market. A blank cell means this archive holds no frame for that pair. It is not evidence that a format is unavailable somewhere, and it is not a statement about current capacity.
• Brands shown are advertisers whose campaigns ran on this inventory. Their appearance documents a placement. It does not imply that they endorse this site, or that they are current advertisers.

Photographs remain the property of their owners. You may reference and link to the archive, including citing figures from it with attribution. Republishing the images themselves as your own work is not permitted.

Third-party sources

Statistics are attributed to their publishers with a date. We do not control those sources and cannot guarantee they remain accurate or online. Where a figure matters to a decision, check it at the source — every page lists them.

Accuracy and corrections

Pages are written carefully and still contain mistakes sometimes. We correct them in place rather than quietly removing them. If you find one, tell us.

Availability

The site is provided as it is, without any warranty that it will be available, uninterrupted or error-free.