Campaign archive

Photographs of out-of-home campaigns that actually ran, across 21 US markets between 2020 and 2026. Every frame is a live placement. There are no renders or mockups here.

Out-of-home has a proof problem: most of what the industry publishes about formats is illustrated with composites. This archive exists so claims about what runs, and where, can be checked against dated photographic records instead.

Each set below is a sample drawn across markets and brands, not the full record. Where a source date does not parse cleanly, the frame is shown without a year rather than with a guessed one.

How this is classified

The source records tag each frame with a flat list of format names that mixes three different ideas. A frame labelled "Digital, Swarm" is not two formats: it is a digital surface deployed as a swarm. Everything here is re-classified along three facets instead: the ad surface, the carrier it travels on, and the deployment pattern the carriers are used in.

Using these photographs

Frames are campaign photographs from one out-of-home operator's archive, used with permission. They are published as evidence of what the formats look like in the field and where they have run. They are not a rate card, an inventory list, or an offer, and a format missing from a market here is not evidence that it is unavailable there.

If you are working out which format fits a brief, the guide to out-of-home advertising covers what each one is and how it is bought, and how impressions are measured covers what the audience numbers attached to them actually mean.