Digital Car Advertising

Campaign archive

3,783 photographs of out-of-home campaigns that actually ran, covering 603 brands across 21 US markets between 2020 and 2026. Every frame is a photograph of a live placement. There are no renders or mockups in this archive.

Out-of-home has a proof problem: most of what the industry publishes about formats is illustrated with composites. This archive exists so that claims about what runs, where, can be checked against dated photographic records instead.

How the archive is classified

The source records tag each frame with a flat list of format names that mixes three different ideas. A frame labelled "Digital, Swarm" is not two formats — it is a digital surface deployed as a swarm. Collapsing those into one list is what produced duplicate labels like 360Wrap and 360Wraps for the same thing.

Everything here is re-classified along three facets instead:

Ad surface
What the advertising is — a digital screen, printed static, a wrap, a hologram, a spectacular.
Carrier
What the surface travels on — an LED truck, a glass truck, a food truck, a pedicab, an in-car screen.
Deployment
How the carriers are used together — a single unit, a swarm, a free-ride pattern.

What ran where

Counts are documented frames, not inventory. A number means there is photographic evidence that this surface or carrier ran in that market. A zero means this archive holds no frame for that pair — it is not evidence that the format is unavailable there.

Format AtlantaAustinBostonChicagoCincinnatiColoradoDallasDenverDetroitHoustonIndianapolisLas VegasLos AngelesMiamiNew OrleansNew YorkPhiladelphiaPhoenixSan FranciscoSan JoseWashington DC
Digital screen 3311253113——613—43—17413077625461312185070
Vehicle wrap 236536551075910937—107686420297—71697439
Static print ———————————943—212—————
Hologram —20—10———————19812—38—————
Spectacular ———————————17—————————
LED truck 392030——36—74342523524732298
Food truck ———12——————————1546—————
In-car screen ———4——7—————63—14——4—4
Pedicab —1115—————————7——6—————
Glass truck ————————————26—18—————
Hologram truck ———————————164——3—————
Golf cart screen ————————————6——1—————

Browse the archive

Showing 239 frames selected to spread across markets, formats and brands — one frame per brand, most recent first. The full library holds 3,783 frames. 459 of them carry a source date that does not parse cleanly and are shown without a year rather than with a guessed one.

Using this archive

Frames show campaigns operated by Firefly. They are published as evidence of what formats look like in the field and where they have run. They are not a rate card, an inventory list, or an offer.

If you are trying to work out which format fits a brief, the guide to out-of-home advertising covers what each one is and how it is bought, and how impressions are measured covers what the audience numbers attached to them actually mean.