Outdoor advertising in Miami: what runs, who sells it, what the county allows, and what third parties publish on cost

Miami out-of-home inventory is roadside billboards from Clear Channel Outdoor, OUTFRONT Media and Lamar, Miami-Dade's Metrobus, Metrorail, Metromover and bus shelters sold by Outfront Media under a county contract, JCDecaux's 252 digital screens at MIA, and moving formats from car tops to LED trucks. This archive holds 131 photographed Miami campaigns.

Miami is a market where one company sells the bus, the train, the people-mover and the shelter, and three others divide the roadside. It is also a market whose transit authority is a county department rather than a stand-alone agency, which changes where the rules are written. This page is the Miami row of the archive behind this site: 131 photographed frames from 34 brands, grouped by format and checked one by one, then the owner of each inventory type on the owner's own page or the county's, the rules the county publishes, and every third-party rate range for Miami with its retrieval date. The category is explained on out-of-home advertising; this page is only about Miami.

What has actually run in Miami?

Every frame is a photograph of a live campaign in Miami-Dade. Captions are brand, city, format and year as the archive records them. Nine Miami frames that passed the manifest filter were dropped after inspection because the brand or format tag did not match the photograph; the survivors are below.

Digital car tops

Wrapped vehicles

Hologram, static top and in-car

Who owns the inventory in Miami?

Each row was read on the owner's page or a Miami-Dade County page on September 14, 2026. Nobody in the table publishes a rate. Rows are in asset order, not size order.

The shelter line is unusual. In most large systems the shelter belongs to a city street-furniture franchise and the bus to the transit authority, so two vendors under two rule sets, as bus advertising lays out city by city. In Miami-Dade the county owns both and Outfront holds both, which is why a single Miami transit brief can cover the King on the bus and the panel at the stop. The shelter contract is also mid-build: by the county's own count, 360 shelters went up between mid-2022 and mid-2024, 233 of the next 350 were in by January 2026, and 500 more are approved to start late in 2026. Inventory that did not exist when a media kit was printed exists now.

Two vendor claims sit next to each other and should be read carefully. Clear Channel's market page mentions "Transit Shelters covering key surface streets throughout the DMA"; the county's page names Outfront as the Miami-Dade shelter contractor. The Miami-Fort Lauderdale DMA includes Broward and Palm Beach counties, so the two statements can both be true, but a Miami-Dade shelter buy goes to Outfront. Airports split the same way: JCDecaux at MIA on its own page, Clear Channel at FLL on its own page.

What rules change what can run in Miami?

The transit rulebook is the thing to know about. This desk found no Miami-Dade advertising standards page for Metrobus and Metrorail of the kind CapMetro or Los Angeles Metro publish. What the county does publish is a county-wide implementing order that governs marketing and advertising on County-owned assets, and a sign code for the unincorporated county. Both were read in the primary document.

The four exclusions in Implementing Order 8-9 are narrower than a typical transit policy: no religion clause, no firearms clause, no forum designation. Whether the Outfront concession adds more is not knowable from the county's site, and a brief for Metrobus should ask for the contract's standards in writing rather than assume the county's four lines are the whole rule. The vehicle rule is the one that touches moving formats: a wrapped car parked continuously in one place as a sign is a violation in the unincorporated county; a wrapped car in daily business use is not. The national format-by-regulator table is on transit advertising.

What do third parties publish on Miami cost?

The ranges below are market-level figures compiled from publicly published vendor and industry sources. They are not quotes, and they are not the rates of any single network, including the operator whose campaigns the archive on this site documents, which prices per campaign and does not publish a rate card. Always get a written quote before budgeting.

The disagreements are the content. On a digital bulletin Blue Line's ceiling is $9,000 and AdQuick's is $18,000, twice as high, for the same format in the same market on the same day. On a static bulletin AdQuick's own two pages carry two different ranges, $3,500 to $9,000 on the Miami page and $2,500 to $15,000 on the national page. business.com's tier is a tier, not a Miami figure; Miami is one of five cities it names as examples of a major metro. Blue Line adds a $5,000 minimum that AdQuick does not. The one number in the table that is not a price is Blue Line's face count by road, which puts 120 of its faces on I-95 and 14 on the Dolphin Expressway; it says nothing about whose faces they are.

How is delivery counted in Miami?

A bulletin on I-95 is priced on Geopath impressions: traffic counts, a visibility adjustment, the people modelled to notice the face. A car top on Ocean Drive is counted by where the screen went and how long it stayed, and the structural difference between those two counts, without any multiplier attached, is on how out-of-home impressions are measured. Blue Line's Miami page publishes four-week impression averages per format; they are the publisher's own and are not repeated here.

What this archive can say about Miami is which formats have run here. Each cell below is the number of documented frames of that surface or carrier photographed in Miami.

Reflects campaigns documented in this archive; absence is not evidence of unavailability. Counts are photographs, not campaigns or units, and a frame tagged with two surfaces is counted under each.

Miami is one of three markets in this archive with a glass truck and one of seven with an in-car screen; it has no fixed spectacular and only two LED-truck frames, neither of which survived the brand check. The full matrix across all 21 markets is on the campaign archive.

This page exists because Miami passed a four-part gate: at least twelve verified frames photographed in the market, the authority's published advertising rules read live, at least two named third-party rate sources for the market, and a real row in the format-by-market matrix. Markets that fail any part do not get a page.